First Class Cabin B777-300
In the context of the delivery of its new Boeing B777-9X and the refit of the Boeing B777-300ER, Cathay Pacific wanted to rethink the passenger experience and the first-class cabin concept to strengthen its position as leader among the world’s top airlines.
Cathay Pacific launched an international competition with design agencies to offer passengers an immersive, inspiring, innovative, sensory on-board experience bearing the hallmark of the Cathay Pacific brand's spirit of excellence.
Yellow Window was approached and then shortlisted.
Yellow Window designed a first-class on-board experience to enjoy for the duration of a long-haul flight inspired by a revisited Asian culture and a subtle quest for balance and harmony: "Asian Harmony & Care".
The concept of the "Asian Harmony & Care" experience is applied by considering all the passengers’ senses in order to amaze and delight them during the flight and ensure well-being and physical regeneration afterwards. The relationship with each passenger is personalized, and their profile and reasons for travelling are included in a database to create a tailored environment (temperature, sound, light, smell, taste, etc.) taking into account their expectations and physiological balance.
The cabin design is based on a concept of "metamorphosis" and the first-class suite must be able to offer different spaces for different points in the journey, becoming a lounge, an office, a dining room and a bedroom.