RAIDILLON
Watch "Curve"
Mission
Raidillon is a lifestyle brand inspired by the universe of racing, with roots in Belgium, home of the Spa Francorchamps circuit and its famous curve: Le Raidillon. The drivers of the collection are quality (Swiss-made) watches at the heart of the premium segment. A winning combination of well-made and good-looking products.
Raidillon commissioned Yellow Window to design a new watch that would represent an innovative vision of the brand. Yellow Window was tasked with designing a watch that had a distinctive character, an outspoken look and would be recognizable at a glance. By doing so Yellow Window has created a distinctive and unique style for the contemporary gentleman driver.
2017
Result
Thanks to its asymmetric form, the Raidillon "Curve" is a differentiated product with a visual appeal that offers an ergonomic advantage based on the ‘form follows function' principle. Using simple lines, Yellow Window designed a product that spoke of luxury and taste and appeals to the modern gentleman. The history of Raidillon motivated the incorporation of classic racing references into the concept and image of the product, also inspiring the name for the new flagship watch – "Curve".
